theMICAM is the leading international footwear fair, promoted by ASSOCALZATURIFICI ITALIANI the Association of Italian Footwear Manufacturers.
The event is held twice a year in Milan, the fashion capital, in the modern and functional fair grounds of Rho Fiera. In February and September, a sneak-preview of the autumn/winter collections and those for spring/summer of the following year are presented. The result is a complete and wide range of goods featuring quality, design and innovation, a unique platform that successfully combines business, glamour and communication.
The fair occupies an exhibition area of 64,000 square metres and plays host to around 1,500 companies each edition, of which 900 are Italian and 600 international. Together they represent over 30 different countries.
Given the attendance figures of around 60,000 visitors per year, of which around 30,000 come from abroad, theMICAM confirms its role as a privileged showcase for promoting new collections. At the same time, it is also a decisive opportunity to do business and establish tangible commercial contacts.
An appointment buyers cannot miss, and one where they will be able to witness all the latest developments in Italian and international footwear fashions.
More info on www.themicam.com