Via Masini 80
Pucci Srl, a historic company founded by the brother team of Lorenzo and Bruno Pucci, has specialized in the production of women’s trousers for over 40 years, and created Via Masini 80 in
2014, a new brand of high quality trousers, which dress the modern woman in search of style and elegance, without sacrificing comfort. The creation and development of the new brand are followed by the second and third generations of the Pucci family, strong of an important historical tradition, but open to innovation
and experimentation. Modern cuts and the search for new trendy materials are combined
with an excellent and comfortable fit: these are the strong points of the Via Masini 80 collection, which is based on the accuracy of Made
in Italy artisan workmanship. It is thanks to these characteristics that Via Masini 80 is now recognized as a quality brand on an international scale, positioning itself successfully in the
Italian, European, and American markets and progressively affirming itself in Asia, especially in Korea and Japan.