Wearing an Inverni hat means growing attached to the timeless luxury of fine materials and impeccable workmanship. “Inverni” is not a play on words: it is the name of a family that, from the mid-19th century, has created hats that adorn the heads of noble women and the jet set. With the 1960s revolution, the formal hat experienced a period of crisis as a mass-market accessory. All the while, Inverni still maintained the appeal of its impeccable elegance and artisan creativity. However, when the Cirri family acquired the company, knit hats definitively projected it towards the permanent success it still has today. Inverni hats are a high range product, produced in the company that bears the same name in the heart of Made in Italy: Florence. The apparently simple formula is a challenge: with formal hats, the soft fine felt is combined with rigorous shapes, and with knitted hats, minimal design is combined with cashmere and fine materials. This is how the company’s contemporary, unique, and chic style has made Inverni a global leader in the hat industry. Its international distribution presence bears witness to this as its products can be found in the most prestigious multi-brand resellers: Browns in London, Le Bon Marché in Paris, Tsum in Moscow, Bergdorf Goodman in New York. Made in Italy excellence.