Emma White is a fashion brand that was founded in 2006 as an interior line of Maglificio Zaffiro in Prato, specialized in wholesale third party production. A natural evolution for the company, in a way that it could draw from the Prato textile tradition and enhance the legacy of Tuscan artisan expertise. Thanks to Alda Santini, director of the design department since the birth of the brand, Emma White has, in a few years, become a well-known name among the women’s mid to high-end fashion brands, combining quality products with reasonable prices. The design department has allowed the brand to always develop original products also thanks to the technology of flat knitting machines and an in-house artisan workshop, enabling the products to gain great success in a changing and evolving market. Emma White accompanies women in all their clothing choices, from classic knits to lined knitted outerwear, pants and skirts, perfect to complete the company’s proposals. The company is constantly developing a greater amount of luxury garments, especially knitwear. In fact, the latest collections abound in soft, embracing shapes and very fine materials. The company’s marketing is being updated with B2B e-commerce for retail companies that can purchase products directly with their own password and with a new network of agents that act supporters during the sale itself. The taste and elegance that characterise each garment enable the Emma White woman to be at ease in every situation, with that natural elegance that only first-rate products can give, together with vast Made in Italy expertise.
Via Franco Vannetti Donnini, 53/19
59100 Prato (PO)
Tel +39 0574 623152