One of the unwritten rules of Fashion, throughout history, is that trends and styles are cyclic.
Revival effect, retro, or vintage are terms that are used every day among fashion industry specialists and fashion consumers, with big brand designers who are eager to try intercepting the right trend to re-propose in their collections.
Archivio Giannini has been masterfully wedged in this request for years, proposing itself as a support for companies looking for ideas.
This is a consultancy service and clothing and accessory rental that bases its own richness and uniqueness on a historic archive of garments that span more than a century of Fashion history.
Thousands of garments on display within a prestigious location, archived in such a way as to whet the curiosity of the creative like in a museum.