CROCE DEL SUD SRL

CROCE DEL SUD SRL

An idea, in fashion as in life, often makes the difference. A striking example of this is the innovative Croce del Sud project, a start-up company founded in 2012 in Arezzo by Giovanni Licastro. As an entrepreneur in the jewellery field, he decided to literally join the sacred with the profane, thus creating AMEN, a line of jewellery for men and women inspired by Christianity, without sacrificing its fashionable element. «AMEN was created from the desire to share words of faith with loved ones, making them feel protected, loved, and never alone» - says Giovanni Licastro. A deep thought to wear and to show off as a kind of new evangelization starting from fashion. This project is as ambitious as it is appreciated, given the steady progress of the AMEN collections on the market: over 2000 retailers in Italy, as well as those about to be announced abroad, and the online shop (www. amencollection.com). «This jewellery is creative, with close attention paid to every detail, from innovative magnetic clasps in stainless steel, to the embossed or engraved words, selection of materials - real leather, sterling silver – and colour coding» - continues Giovanni Licastro as he passionately describes his jewellery. The iconic AMEN article par excellence is its leather bracelet embossed with a prayer, as well as the exclusive branded rosary or rings engraved with words of faith. Silver, leather, zircons and wood are the raw materials primarily used for a rigorously Made in Italy production.

CROCE DEL SUD SRL

Via Calamandrei, 249 M/L
52100 Arezzo (AR)
Tel +39 0575 1812010
Web www.amencollection.com

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