NEW LINE DI ANTONIO LOVALLO
The New Line company, located in Vinci (FI) in the heart of Tuscany, was founded in 1997 thanks to the expertise and creativity of Antonio Lovallo who has years of experience in the garment industry. The company, which specializes in the production of leather, shearling, fur and fabric garments, combines artisan processes with technological innovation and design creativity: a company where Made in Italy history and tradition are core values combined with a glance towards the future, constantly studying and researching new trends. The attention invested in researching materials and accessories, along with the fine fashioning and finishing of the garments are what make New Line products unique. New Line has re-launched the Flora Smith brand, a collection dedicated to the modern woman who chooses to wear clothes that stand out from the rest, thanks to innovative lines and the use of bright vivid colours. The Flora Smith Collection stands out for its modern character, inspired by exotic and Asian worlds, while remaining characterized by tradition, which emphasises the accuracy and the mastery of true Made in Italy. Flora Smith is a brand that has always made stylistic fusion its distinctive characteristic and expertly mixes workmanship with special leathers such as the Flock with its embossed designs inspired by butterflies and natural elements, or weaving and cutwork combined with sheepskin with fur in contrasting colours, just to name a few.