LORETTA CAPONI

Loretta Caponi” is not just a historical Florentine brand of fine sartorial linens, but is the story of its namesake creator, who spent her life in a trade of artistic connotations. Loretta Caponi opened her first store- workshop in 1967 in Borgo Ognissanti, in the heart of Florence. Her creations conquered the consent of a sophisticated and well-selected clientele that would form the basis of an enterprise that would soon became a success. After a few years, the workshop-atelier of Loretta Caponi moved to its present location in Piazza Antinori. For several years now, it is her daughter Lucia Caponi who runs the business, having spent many years surrounded by embroidery in her mother’s workshop. «Our handmade linens tell the entire story of those who make them - says Lucia – This gives a soul to our products that are characterised by the exaltation of details. Our home and bath linens are designed according to our clients’ needs to even become part of their interior design, not just a mere accessory». The “Loretta Caponi” product range includes four lines: home, men, women and children. Clients can choose from over ten thousand designs of tablecloths, towels, sheets, pillows, infant and toddler garments with as many undergarments for men and women. Lucia Caponi continues: «Since 2013, we have also begun selling through e-commerce with excellent feedback and we are evaluating the opportunity of opening our niche market abroad». “

LORETTA CAPONI

Piazza Antinori, 4R
50100 FIRENZE (FI)
Tel +39 055 213668
Email firenze@lorettacaponi.com
Web www.lorettacaponi.com

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